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Verified+

Introducing our new
membership tier: Verified+

LEARN MORE

From building trust to being discovered

Verified has always helped advisers build trust through genuine client reviews and a professional online presence. Verified+ takes the next step.

As more people turn to AI-powered search to find financial advice, Verified+ helps your business become more visible where prospective clients are looking. It strengthens your digital presence, showcases your expertise and helps ensure your reputation is working harder for you.

Because today, having an excellent reputation is only part of the story. People need to be able to find it.

  • Build on the trust you’ve already earned
  • Increase your visibility across AI and search
  • Help more prospective clients discover your business

AI is changing how people find financial advice

Clients increasingly use AI to research and shortlist advisers, not just search engines and referrals.

Until recently

Referrals icon

Referrals
from people
they trust

Searching
on Google

Review icon

Browsing
review sites

›

Increasingly

AI answers icon

AI-generated
answers

AI recommendation icon

AI
recommendations

AI summary icon

AI summaries
and shortlists

The numbers behind the shift

93%

of consumers say online reviews influence their decision to contact an adviser

4x

more likely to be shortlisted by AI when a firm has 20+ verified reviews​

183%

increase in AI tool usage since Jan 2026

Verified+ is built around the signals that AI trust the most

Trust
Pinned reviews
AI “What clients say”
Reviews and ratings
Authority
Expertise tags
Adviser articles
Defined areas of advice
Coverage
Adviser FAQs
Up-to-date profile
Enhanced search visibility
Verified+
Verified
Verified+
Adviser profile on VouchedFor
✓
✓
Client review collection
✓
✓
Enquiries
✓
✓
NEW: Social media cards
✓
✓
NEW: AI “What clients say”
✓
NEW: Adviser expertise tags
✓
NEW: Pinned reviews
✓
NEW: Adviser articles published
✓
NEW: Adviser FAQs
✓
NEW: Advanced profile analytics
✓
Enhanced search visibility
✓

See how AI presents you to potential clients

Your free online presence review

Most advisers have never searched for themselves the way a prospective client would. Your online footprint – reviews, directory listings, qualifications, fees transparency – is scattered across the web, and AI tools are reading all of it to decide who to recommend.

We’ll score your firm out of 100 across six categories: website quality and SEO, awards and credibility, social media presence, content marketing, third-party reviews, and local and directory listings. You’ll see exactly where you’re strong, where the gaps are, and what to fix first.

REQUEST A FREE REVIEW

Get in touch

More than 2,000 advice firms trust VouchedFor to grow their business

Ascot Lloyd
mazars
justmortgages
aviva
TPO

Frequently asked questions

Verified+ is VouchedFor's enhanced membership tier, designed to turn your trusted reputation into real visibility. It's built around the three things that matter most for being found and chosen today — trust, authority and coverage, with features like pinned reviews, an AI-generated profile summary, expertise tags, and adviser FAQs and articles. You can upgrade to Verified+ from an existing profile, or join VouchedFor directly onto Verified+ as a new member.
Your existing membership already gives you a great online presence with an FCA-verified profile powered by verified client reviews, star ratings and the ability to be a Top Rated adviser. Verified+ adds an AI-generated summary of your profile, pinned reviews, expertise tags, adviser FAQs and articles, plus advanced profile analytics — all designed to increase your visibility in both traditional and AI-powered search.
Clients are increasingly asking AI tools detailed questions like “who's the best retirement adviser near me who specialises in pensions and reducing inheritance tax?” instead of browsing and comparing themselves. AI tool usage has grown 183% since January 2026. These tools rely heavily on verified reviews because they are recognised as a trusted, authenticated signal, not just a self-reported claim. The more clearly your specialisms and client feedback are captured on your profile, the more likely you are to be matched and recommended.
There's no fixed minimum, but firms with 20+ verified reviews are 4x more likely to be shortlisted by AI. Generally, the more verified, recent reviews you have, the stronger your visibility.
It's a free report that scores your firm out of 100 across six categories: website quality and SEO, awards and credibility, content marketing, local and directory, third-party reviews, and social media presence. This shows you exactly how your firm appears to AI tools and prospective clients today, and what to fix first.
No. You can upgrade an existing profile to Verified+, or join VouchedFor as a new member directly onto Verified+.
Yes, Verified+ is available to all advisers.
Verified+ costs £90 per month, compared to £60 per month for standard Verified.
Get in touch using the form on this page and a member of the team will call you back to give you a demo.